#GenuineSince. Since 1937, Ray-Ban® has always been authentic. The legend goes on for over 80 years. Ray-Ban® offers styles that never wear out. The brand keeps adding inspiration for the eyewear category. Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. Please visit our retail stores for more information about Ray-Ban eyewear.