Gentle Monster is an ever-evolving eyewear brand whose philosophy is “Innovative High-End Experiments.” Gentle Monster’s unique eyewear has attracted the attention of stylish celebrities and trendsetters worldwide. The brand has launched new eyewear campaign "13". In the story of "13", the Moon has drifted out of alignment, adding a new month to the calender called Undecember. Humanity struggles simply to survive in this unstable new world. But insight and imagination are returned to the world, and with it hope. The first Gentle Monster flagship store in Hong Kong opened in 2016, and was renovated in January 2019 with the theme 'The Incubator', based on the campaign "13". Come explore More excitement at our flagship store is waiting for you to explore and stay tuned for more upcoming exciting adventures.