An adventurer with a passion for precious stones and pearls, Fred Samuel spent his life traveling the world, on a mission to make women everywhere even more beautiful. From his childhood in Argentina, the light, the ever-present sea and the mellow energy of South America always stayed with him, becoming central themes of his work and inspiration. A sports enthusiast, his passion for sport also influenced his creations, as shown by the Force 10 collection. The Force 10 bracelet was created in 1966 and reflects both contemporary fashion and the maritime influence behind its inception. In 1995, Fred began the second chapter of its story by joining the LVMH group. Today, the House continues to bring together and perpetuate an unconditional love of gemstones, pearls and light through its sun-drenched collections.