One of the world’s most influential designers, who is also a founder of Frency & Mercury, has launched a new brand using his own name. The brand concept is inherited from Frency & Mercury’s “Let yourself be as graceful as you are”. This means that his eyewear is not only an accessory nor is it for functionality or quality, but a way of expressing genuine self-identity. Designer Eque.M believes that his eyewear is an ornament that reveals your true grace. That is the reason why he has never compromised on the design, production and quality in order to create items that convey their true precious value. Eque.M collection is all hand made in Sabae city, Fukui, Japan. A well-known city recognised globally for its skilful craftsmanship and production of eyewear, and for its exceptionally high quality products that are enriched with imagination, innovation and traditional techniques.