An art director trained in fashion communication and a photographer, Milan-born Francesco Ragazzi started Palm Angels® in 2011 as a photographic documentation of LA's skater culture. The endeavor evolved into a book, published by Rizzoli in 2014, and subsequently into clothing in 2015. Palm Angels® stems from an Italian take on American culture and subcultures. It merges an appreciation for sartorial codes and a joy for fabric with a proclivity for using clothing as identity tropes and cultural signifiers. Palm Angels® is essentially a vision, with a real human being behind it.