"PROJEKT PRODUKT is an eyewear brand founded by optometrists and designers with their philosophy and sensitivity, enabling everyone to find their own style among fast-changing fashion trends. It works on projects with muses and artists to suggest new directions for fashionable eyewear in every collection. There are always particular themes in every project. The brand's sensational design and delicate detailing lifts eyewear from being just an accessary to a 'Must have item'. Fashion eyewear for fashionistas who are sensitive to trends, but have the ability to find their own style.