YOHJI YAMAMOTO - FIRST EXCLUSIVE EYEWEAR COLLECTION WITH PUYI OPTICAL
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YOHJI YAMAMOTO
FIRST EXCLUSIVE EYEWEAR COLLECTION
WITH PUYI OPTICAL
（Photo credit: Yohji Yamamoto Inc.）
Puyi Optical proudly presents the very first exclusive eyewear collection with renowned international fashion brand Yohji Yamamoto. With Yohji Yamamoto’s unique style and Puyi’s expertise on eyewear, this 2023 Collection signals the beginning of a new partnership and an elevation of the iconic Yohji Yamamoto style in luxury eyewear.
Yohji Yamamoto has specially curated a motif “Yohji Puyi”, symbolizing the friendship between the two giants in their relative fields and this special eyewear collection.
The whole collection consists of four series with both optical frames and sunglasses available. Puyi Optical has put its major focus on injecting the Yohji Yamamoto’s iconic style and concepts into the design and production process, elevating its eyewear into the next level.
Yohji Yamamoto’s beloved photographer Takay to take in charge of the shooting for this eyewear collection’s campaign shoot, teamed up with Japanese legendary stylist Tsuyoshi Noguchi, the stylist behind many superstars from Japan, as well as being the driving force behind many successful Japanese brands.
2023 COLLECTION
THE AWAKEN SERIES
The first series Awaken symbolizes the first step of this partnership, classic round frames in titanium with Yohji Yamamoto’s iconic monochrome finish with Symbol “Y” is subtly built in the tip end. Selected models feature an acetate in-rim, an elevation from the usual combination frames.
Awaken-01 BLK
Shirota Yu | Japanese actor and singer
（Photo credit: Yohji Yamamoto Inc.）
Awaken-02 BLK-GGN
Ito Hideaki | Japanese actor
（Photo credit: Yohji Yamamoto Inc.）
THE REFORM SERIES
Reform has obtained certain details and derived from Awaken, eye shape has changed from the classic round frames into more trendy hexagonal shape, striking a great balance between trendy and comfort. The titanium frames with Yohji Yamamoto’s iconic monochrome finish are also used in this series, with Symbol “Y” is subtly built as the temple, a slightly different take from Awaken, subtle yet luxurious. Selected models feature an acetate in-rim, creating a floating effect on the lens.
THE INNOVATE SERIES
Puyi Optical has gained a strong understanding in the optical market and designed a series of rimless glasses in Innovate for this exclusive Yohji Yamamoto eyewear collection, showcasing simplicity with rimless and titanium temples, yet edgy with hexagonal or geometrical on the eye shapes.
THE AUGMENT SERIES
Augment is the final and the most iconic series from this exclusive collection. All sunglasses are made in titanium with a matt black finishing, mirroring the design concept of Yohji Yamamoto on “Black” in different textures and tones, selected items feature Puyi’s iconic brushed gold on various details. The design of Augment is based on classic aviator styles, with an edgy titanium top bar throughout the whole series with three different eye shapes, enhancing the overall style and making a fashion statement.
Augment-02 MBK-GYP
Kato Masaya | Japanese actor
（Photo credit: Yohji Yamamoto Inc.）
Augment-03 YYG-GGP
Endō Kenichi | Japanese actor and writer
（Photo credit: Yohji Yamamoto Inc.）
A Yohji Yamamoto leather crossbody pouch is attached upon the puchase of Yohji Puyi 2023 Collection.
This collection is exclusively available in Puyi Optical, Glasstique and Point de Vue. To celebrate the first launch of Yohji Puyi 2023 Collection, particular shops are decorated with matt black window display to tone with the theme of classic black fashion world created by Yohji Yamamoto.
Explore now at our shops and discover more about the Yohji Puyi 2023 Collection!