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EXPERIMENTS IN STYLE
High-end experimentation is integral to the success of the ultra-popular Gentle Monster.
The Korean eyewear brand was launched by innovator Hankook Kim in 2011, and soon staked its claim in the global arena, showcasing its avant-garde designs alongside pioneering collaborative projects with world-renowned artists.
The first Gentle Monster flagship store in Hong Kong opened in 2016. In January 2019, it was renovated with the new theme ‘The Incubator’, telling the story of a future Earth during a new 13th month, Undecember, as humanity adapts to this unstable new environment, finds new hope, and sees a strange new power born.