New Chapter of Legend
Eponymous Brand from Eque. M

Founded in 2005, luxury eyewear brand Frency & Mercury had been acclaimed for its bold, innovative and functional eyewear designs that allowed wearers to showcase their distinctive personalities, establishing the label as a fashion icon. To fully capture his unique style and boundless creativity, the founder Eque.M has decided to launch the label in his own name this year, turning a new page for the exceptional eyewear designer. The Eque.M brand has also adopted a new logo that features an artistic font type against a white background. The pure and artistic vibe manifests Eque.M’s passion for design, while the handwritten font reflects his pursuit of distinctive personal style.

The first Eque.M Autumn Winter 2018 Collection is an eclectic showcase of distinctive sunglasses and optical styles, all meticulously crafted in Sabae, Fukui Prefecture, a historic eyewear manufacturing city in Japan. Embodying the house’s signature quality and avant-garde concept, the new collection is inspired by the medieval European cavalry and ingeniously reinterprets values like bravery, glory, demeanor and loyalty.

Bog Rock

Featuring a double bridge and half-rim construction, the aviator frame is equipped with stylish light-hued lenses fastened with fluorescent nylon threads. The alluring colour contrast gives the timeless silhouette an edgy spin. The light-weight structure and cool palette make it a must-have for the fashion-savvy ones.

Parallel Universe

An exclusive Puyi collaborative look, the glittering titanium frame is accentuated by a sharp brow bar that adds a modern twist to the timeless shape. Slim temples are matched with acetate ear tips and new metal-plated acetate square columns to create a balanced and comfortable experience.

Boulevardier

An all-time favourite of founder Eque.M, this elaborate reinterpretation of the iconic Drake is distinguished by the hottest light-hued lenses, making it a fashion staple not to be missed.

Timer

The panto shaped optical frame exudes a pure and sleek allure with the unique combination of meticulous details and materials, highlighting the elegance and sophistication of medieval Europe and the timeless style.

Sculpture I

Inspired by the flimsy and agile dragonfly wings, the light and sculptural half-rim optical frame designed by Eque.M and Puyi secures the lenses with two screws only, revealing a sense of depth that reminds us of the eyes of a dragonfly.

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EQUE. M