You can’t literally see the 8 months, 100 craftsmen or 320 steps it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA’s design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged. Founded in 1995 by lifelong friends John Juniper and Jeff Solario, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners with over 50 years in manufacturing, DITA’s expertise is unparalleled, allowing a unique perspective rare in today’s market. DITA has had the unique pleasure of serving the world’s most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, and entertainment; reaffirming the brand’s position as individual as the products it creates.