From the White Sun collection, Rosy 01 takes GENTLE MONSTER's a square Flatba frame in black and fits it with 99.9% UV protected grey lenses. The corners and temples both feature double-bullet metal accents, highlighting the brand's logo at the temple. The model's softly curved rims and oversized frame create a slimming effect for the wearer's face.
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South Korean eyewear brand Gentle Monster was established in 2011 based on the philosophy of high-end experimentation. Focusing on product, space, styling, campaign, and service, Gentle Monster aims to offer a radically new and innovative point of view for design. These principles are addressed in not only the design of their sunglasses, but also in the design of their retail spaces and creative projects. Their refusal to be recognized as simply an eyewear brand is spoken in every frame, project, and store. The rapid growth in Gentle Monster’s popularity has led the brand to be regarded as a major creative force. Each pair of sunglasses embodies a duality of being. Seeking to satisfy this duality found in every person and in everything, Gentle Monster attempts to uncover a place in between playfulness and elegance, delicacy and destruction, past and future.
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