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Join Gentle Monster's "Midnight Feast"

New Flagship Store at K11 Musea!

Popular Korean eyewear brand Gentle Monster newly opened its first seaside flagship store - and its largest in Hong Kong - at K11 MUSEA, a world-class experiential art, culture and retail landmark for global Millennials. With 180° wide-angle views of Victoria Harbour and the Avenue of Stars, as well as 6,000 square feet of stylish space across two floors, this incredible new space is a perfect canvas for the brand's extraordinary creativity. Here, you are invited to enter a secret party in a world of fantasy – "The Midnight Feast".

A Supernatural Gala

Gentle Monster's new flagship store is a seaside palace, hidden home of the mysterious Moon Goddess who controls the tides. You are her guest here, and when you enter her space on the ground floor, you hear a chime - the bat butler ringing the gong to welcome you and announce that the party is about to begin.

The Moon Goddess’s Personal Collection

As you climb the stairs, the mystery of Moon Goddess is unveiled, revealing an elegant vision in white and gold, draped across the goddess and her steed, a magnificent leopard. Inside her dazzling chambers is a series of cabinets, showcasing her versatility through a variety of fashionable eyewear for guests to explore.

Secret Garden of the Moon Goddess

Through the dense bush , you come to a secluded garden, in which sit two large cages that slightly cover the secret of nature --- an eye examination room where is an unearthly fusion of nature, fantasy and technology. Here, the Goddess uses the precision technology to enhance human vision upon nature, allowing guests to take part in this wondrous world.

Step into the most exclusive party and exciting flagship store in town:

GENTLE MONSTER K11 MUSEA

Add the hashtag and remember the magic for yourself!

#GENTLEMONSTERK11MUSEA

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